Direct Sales is a tough game. But Malaysia’s Vijay Eswaran has built a movement here. He is the co-founder as well as chairman of the Qi Group. This company is involved in multilevel marketing. Its sales would be approaching $1 billion within the next few years. All eagerly await his annual convention that lasts for three days.
This includes a training session besides a pep rally as well as the lovefest. It is called the VCon. Over 8,000 of the company’s IRs attend this convention. His company has over 4.5 million independent representatives. These are involved in buying and selling the products, creating of networks called a chain of prosperity as they give them a business of their own along with a vision.
Today Eswaran is one of the most charismatic self-made businesspeople in Asia. His company sells simple things of everyday use. These include cosmetics, discount phone cards, and even gold coins.
Vijay Eswaran is 52 years old. He is one of the richest persons in Malaysia. His net worth is estimated to be at $500 million. This is based on his stake in his unlisted company and his holdings in real estate along with the fine art that is displayed in his homes in Sydney, Kuala Lumpur, Bangkok, and Hong Kong and London.
Now he is trying to remake the multilevel marketing industry as it is much maligned. He plans to bring in corporate kind of management here along with information technology as well as the development of new products. Read more: Dato’ Sri Vijay Eswaran Speaks At World Economic Forum 2016
Vijay Eswaran has diversified into telecoms, besides travel as well as meeting management. This way he has been able to bring business skills, besides energy as well as jobs to various parts of Asia. He has developed a company culture that is based on spiritual growth along with positive intentions. The aim of the company is to provide service to others.
In fact, the Qi Group has been able to master various subtleties of the structure and fabric of multilevel marketing. They are continually adapting their business in order to lead towards providing sustained growth for all who are involved.