Marion Cotillard Wikipedia Incident Leaves Business Wondering About The Benefits of This Ever Changing Online Encylopedia

Brad Pitt and Angelina Jolie have recently begun filing for divorce, which has the whole entertainment world up in arms. The involvement of their beautiful children makes the inner-workings of their in-progress divorce especially personal. Unfortunately, fans of the couple’s marriage are trying to pull others into this trying, stressful time. And, when fans changed french actress Marion Cotillard’s Wikipedia page to say that her occupation was “cheater” and “the reason why the power couple broke up”, they did just that. (elitedaily) A divorce is very serious, especially when children and custody disputes are taking place.

While there are rumors about infidelity, they are not proven and these allegations could bring an adherent risk of Brad Pitt losing access to his children. It’s not Marion Cotillard’s fault, anyone can edit a Wikipedia page. (elitedaily) It makes many wonder, why wouldn’t she just delete the page? The biggest reasons for Wikipedia pages are exposure and credibility. (getyourwiki) For an individual, such as Marion Cotillard, the benefits you get when you make a Wiki page are limited but for a business the benefits are endless.

For starters, making a Wikipedia page gives you the ability to edit a Wikipedia page and control press about your business. Additional, it gives your customers the ability to research your company to learn more about it, which builds trust. (getyourwiki) Wikipedia pages also help with increased website traffic, with its 500 million unique visitors and 18 billion overall page views per month. (qz) Though your Wiki page probably won’t be getting the full 18 billion, you can expect additional website views. Not to mention Wikipedia has fantastic positioning on google.

To the dismay of many, Wikipedia has strict guidelines for businesses and even still any individual can edit your business page. This massive, not-for-profit organization has more articles than Encylopedia Britannica and prides itself on being an objective knowledge source. (qz) Wikipedia doesn’t like self-promotion and if they can prove that a company is making its own page it’ll be flagged and deleted. (jeffbullas) While Wikipedia is a fantastic promotional tool Wiki pages should be informational and adhere to strick guidelines.

Additionally, Wikipedia is aware of the problem of editing spammers and has recently started using Objective Revision Evaluation Service an artificially intelligent tool to evaluate and block malicious editing attempts. (observer) Wikipedia is the 7th most visited website on the internet (qz) and any business needs a Wiki, it has many benefits but the most important benefit is building consumer trust.

Resources

H. (2016). Someone Savagely Edited Marion Cotillard’s Wikipedia After Brangelina Split. Retrieved September 24, 2016, from http://elitedaily.com/entertainment/celebrity/marion-cotillard-wikipedia-angelina-jolie/1617246

Hire Wikipedia Writers to Make Your Wiki Page and Put Your Best Business Foot Forward – Get Your Wiki. (2016). Retrieved September 24, 2016, from http://www.getyourwiki.com/make-a-wikipedia-page-hire-wikipedia-writers

H. (2015). Artificial Intelligence Toward a Kinder, Gentler Wikipedia. Retrieved September 24, 2016, from http://observer.com/2015/12/wikipedia-artificial-intelligence/

Merelli, A. (2015). You take so much from Wikipedia and it asks for so little in return. Retrieved September 24, 2016, from http://qz.com/560187/you-take-so-much-from-wikipedia-and-it-asks-for-so-little-in-return/

@. (2013). Why Wikipedia is a Powerful Marketing Tool for Personal Branding and Business – Jeffbullas’s Blog. Retrieved September 24, 2016, from http://www.jeffbullas.com/2013/10/31/why-wikipedia-is-a-powerful-marketing-tool-for-personal-branding-and-business/