A successful business entails having a unique business plan and strategies. It also, includes a proper comprehension of the market target that one is selling to. Nathaniel Ru, Nicolas Jammet and Jonathan Neman were drove by a desire to get tasty and nutritious meals at an affordable price to come up with Sweetgreen, one of the most popular urban eateries in the country. The founders began their business small, in a less crowded part of Georgetown a strategy that they continue being proud of.
The three undergraduates discussed their main values in the dormitories. They were all in agreement that sustainability and making a change in the food industry was necessary to them. Their delicious salads are scrumptious and you don’t need to eat again after a few hours. They sustain your body for hours before the next meal of the day. Reason why most customers keep coming back for more.
Ru and his partners believe so much in making an impact on the clients communities and employees and other people they are in business with. They try their very best to make sure that they treat them professionally. Customer service at Sweetgreen is greatly encouraged. The company pays attention not only to the dressing of their meals and presentation but also on speaking and selling their virtues to the customers.
Ru and his partners may not have had experiences when they ventured into the business but it is clear as crystal that they know what they are doing. Their sales, marketing and social responsibility is on point. From just one outlet with a few employee to more than thirty five with more than 1,500 employees. Moreover, the company has diversified their ventures to include Sweetlife, a music festival that takes place every year. They invite famous artists, people and entrepreneurs in the food industry to create a festival of foods and music. The event has done so well, and the compact projects at least 20,000 attendees every year.
Nathaniel Ru, together with his friends all went to Georgetown University. With his degree in finance, he uses his knowledge and applies it in business. In the spirit of kindness and to give back to the communities, Ru together with his business partners have started Sweetgreen In School, a project that communicates and creates awareness on the importance of consuming healthy products in schools for the undeserving around the country. they hope to make a change in the country through their ventures.